The H-D Hero Program at El Cajon Harley-Davidson
El Cajon Harley-Davidson is proud to honor active military, veterans, and first responders through the Harley-Davidson Hero Program. Eligible service members receive up to $1,000 Customer Cash on select new H-D® models or a $250 Genuine H-D® Parts & Accessories credit — just verify your status through ID.me and bring your code in at the time of purchase.
We're located at 621 El Cajon Blvd. in El Cajon — just a short drive from MCAS Miramar, Naval Base San Diego, Naval Air Station North Island, and Camp Pendleton. If you're stationed in or around San Diego County, we're your closest authorized Harley-Davidson dealer for the Hero Program.
YOUR SERVICE, OUR THANKS
We salute U.S. Military and Veterans with up to $1,000 Customer Cash on select new H-D® models or a $250 Genuine H-D® P&A credit.
- Step 1 - Verify with ID.me for your exclusive H-D Hero offer code
- Step 2 - Bring code to El Cajon Harley-Davidson to claim your offer
Who Qualifies for the H-D Hero Program?
- Active duty U.S. military
- Veterans (honorably discharged)
- National Guard and Reserve members
- First responders (law enforcement, firefighters, EMTs)
- Surviving spouses of eligible service members
Which Motorcycles Are Eligible?
The H-D Hero offer applies to select new Harley-Davidson motorcycles in stock at participating dealers. Eligible inventory spans a wide range of H-D platforms — give us a call at 619-444-1123 and we'll confirm which models in our current inventory qualify before you come in.
Offer codes are non-transferable and must be presented at the time of purchase. Codes cannot be applied toward a motorcycle down payment. Limit one per eligible customer per motorcycle purchase.
Serving San Diego's Military Community
San Diego is home to one of the largest military communities in the country, and we take that seriously. Whether you're active duty at Miramar, a veteran in El Cajon, or a first responder serving East County — you've earned this. The H-D Hero Program is our way of saying thank you, and we're here to make the process as easy as possible.
Stop by the dealership, call us, or verify online today. We have a strong selection of new Harley-Davidson motorcycles in stock and our team is ready to help you find the right fit.
To receive the H-D Hero P&A Offer, provide your H-D Hero Offer code at time of purchase to your authorized Harley-Davidson® dealership. Available to redeem at participating dealers only. Harley-Davidson and/or dealer are not responsible for lost or stolen offer codes. Make sure to review the below terms and conditions, and steps on how to receive your code: $250 incentive valid towards the purchase of Harley-Davidson® Genuine Parts and Accessories with the purchase of select new, untitled Harley-Davidson® motorcycles available and in stock at participating H-D® dealers in the continental U.S. including Hawaii and Alaska. At participating dealers only. Eligible customers must visit H-D.com/militaryoffer, or H-D.com/firstrespondersoffer and validate through the ID.me button to receive H-D Hero code. This promotional offer is valid for the named party only and is non-transferable. Offer valid on purchases made on and between July 1, 2025 to December 31, 2026. Offer cannot be used towards the down payment on a motorcycle. Limit one offer per eligible customer and per eligible motorcycle purchase. Offer not valid on previous purchases or future motorcycle orders after December 31, 2026. This Offer is eligible to be combined with certain specific, in-market H-D promotions, but some restrictions apply. Please see your authorized Harley-Davidson dealership to determine what offers, discounts or promotions can be combined with this Offer. The unique ID.me H-D Hero Offer code must be presented at time of purchase to be eligible. Harley-Davidson and/or dealer are not responsible for lost or stolen offers. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Cannot be redeemed for cash or cash equivalent and is non-refundable.